Artists and business working together
In this episode we're covering a topic that might not instinctively come to mind when you think of creativity and numbers: the collaboration between artists and businesses.
People often assume these two worlds don't align due to their different focuses - art on creativity, business on profitability - but this episode will challenge that notion.
Over more than three decades, I've witnessed how successful partnerships between artists and businesses can lead to ground-breaking results.
We'll uncover the common ground shared by these seemingly disparate entities and explore how both sides can come together for mutual success.
Mentioned in this episode:
Training
Training
Transcript
Foreign
Speaker:Passion to Profit, the podcast that's dedicated to empowering
Speaker:you as an individual artist and creative with a financial and
Speaker:business know how needed to thrive. Today, I'm going to be
Speaker:exploring a topic that could open new doors for your creative
Speaker:career. How artists and businesses can work together for
Speaker:mutual success. Now, you might be thinking artists and business.
Speaker:That doesn't sound like a natural fit, but trust me, there's more
Speaker:common ground than you might expect. When artists and businesses do
Speaker:team up, it can often lead to fresh ideas, new
Speaker:perspectives and success for both sides.
Speaker:My inspiration for this episode comes from my involvement with
Speaker:arts and crafts organizations over three decades plus.
Speaker:I've seen firsthand how how these relationships can help
Speaker:businesses build their brand, connect with their customers, while
Speaker:artists gain networks and opportunities, financial
Speaker:opportunities to grow their own work.
Speaker:Now tonight, I'm going to be sharing three tips to help you as an
Speaker:artist get the most from working with businesses. Tip number
Speaker:one Leave your preconceptions out the door. Now, it's
Speaker:very easy to think that businesses are all about numbers and profits,
Speaker:while artists are purely about creativity. But did you know
Speaker:both are actually problem solvers and goal setters? Let's say you're a
Speaker:visual artist collaborating with, say a marketing company. You
Speaker:will bring fresh visual ideas. They will help you understand
Speaker:timelines and budgets and together you will create something
Speaker:magnificent and brilliant. So keep that open mind. Don't
Speaker:assume you don't understand each other. You'll have similar challenges,
Speaker:similar perspectives, similar desires to do well. But
Speaker:always use your common sense. Be curious, but make sure you
Speaker:do your research as well. What's tip number two? Well, tip
Speaker:number two, make sure you set clear objectives.
Speaker:Now you could be a dancer, perhaps that finds the opportunity to team
Speaker:up with a fitness brand for a campaign. What is it you both want to
Speaker:achieve out of that relationship? Maybe they need some engaging
Speaker:content and you want exposure and fair remuneration.
Speaker:Now setting out your stall, setting out your goals from the start helps you know
Speaker:when you're both achieving what you want and winning. That success
Speaker:can be measured with very simple KPIs or key performance indicators.
Speaker:And don't let that term scare you. It just means that
Speaker:how do you know you've achieved something? What's that Indicator of success?
Speaker:So you might be checking things like audience reach or sales growth. It keeps you
Speaker:both on track. Businesses will want something tangible coming
Speaker:out of that relationship and you will as well. So having
Speaker:a KPI helps you acknowledge when you've achieved that.
Speaker:Now what's tip number three? Well, tip Number three is about monitoring,
Speaker:reviewing, keeping an eye open for your success. Now
Speaker:you could be a ceramicist working perhaps with a home decor
Speaker:company. You agree on the objectives, but halfway through there's a
Speaker:realization that sales are not as strong as expected. Now, rather
Speaker:than hoping, fingers crossed, that it improves, have those checkups
Speaker:or check ins if you prefer. What's working, what's not quite working,
Speaker:Dialogue, conversation, adjust your approach if needed. Regular
Speaker:reviews keeps that partnership healthy and ensure both
Speaker:sides get value. You understand more about each other and that can
Speaker:only be for the positive. So let me recap.
Speaker:Preconceptions Whatever your preconceptions about businesses are
Speaker:what they represent, leave leave them outside and go in with an open
Speaker:mind. Set yourself objectives. Know what your destination
Speaker:is. What does it look like? What is it you want to achieve out of
Speaker:the relationship, and what is it your business wants to achieve?
Speaker:Monitor success. There's no point having expectations
Speaker:and a plan if you're not going to check in and review what's going on.
Speaker:Now for us, there's a wealth of opportunities in working with businesses and
Speaker:I would definitely recommend check out our artist directory
Speaker:where you can host who you are, what you do and make
Speaker:that available to the outside world and businesses. There's a gold mine of
Speaker:creativity in the arts world that's largely untapped. Together,
Speaker:a good partnership, a good relationship means you can solve problems and
Speaker:grow. Now, if this episode has got you thinking, I'd love it if you could
Speaker:subscribe to the podcast, share it with your creative friends and your next
Speaker:step. Join our free Dedicated for Artists and
Speaker:Creators numbers. Know how Community is a space built especially
Speaker:for artists and creatives just like you, helping you build your
Speaker:financial confidence and your business. Know how Check out the link in the
Speaker:show notes until next time, folks. Keep creating and keep thriving.
